Comprehensive Expertise
The digital landscape is vast and complex. While it can seem overwhelming to sort through it all, at Lab Partner we can help you view every channel as an opportunity to grow your business.
We offer solutions that span the entire digital ecosystem. From E-mail Marketing and Organic Search to Programmatic and Direct Ad buys. From Paid Social Media campaigns to Native Projects directly with world class publishers; no matter your needs, we’re here to make it happen.
Paid Social
Social media platforms are an essential but competitive place to drive performance. Your customers are on these platforms engaging with the people and brands they love. Be where they are, and be a part of the conversation to grow brand visibility, customer engagement and sales. Lab Partner will help you gather insights into your customers by targeting sophisticated audience segments, provide in-flight campaign optimization to continuously achieve your marketing goals, and conduct rigorous performance analysis to inform future campaigns.
Email Marketing
One of the most powerful tools at your disposal for driving consumers along the path to conversion, E-Mail Marketing allows you to deliver rich content directly to your customers. At Lab Partner we plan, design, and launch email campaigns, leveraging thoughtful and behavior-based audience segmentation, as well as rigorous analysis and optimization for both regularly scheduled and behaviorally-triggered emails.
Paid Search
Maximize exposure on and capture valuable, high-intent site traffic by identifying and bidding on the keywords most relevant to your customer. Together we will drive exposure to your business through targeted and relevant keywords at the right time, device, and to the right audiences taking advantage strategic bid-adjustments, keyword analysis, audience analysis, and conversion optimizations all tailored to your budget, business, and conversion objectives.
SEO
Take advantage of ongoing relevant search queries to reach new audiences and potential customers interested in what you have to offer. We’ll increase your traffic through organic SERP exposure utilizing a combination of consumer understanding, technical analysis, content creation and link-building. We can help you optimize site content, load times, and authority; all while ensuring a great user experience.
Display
Tell your story and connect with your audience at scale utilizing an array of assets and communication strategies across channels and touchpoints. We’ll help you drive success against KPIs at all points in the conversion funnel through programmatic, native, publisher-direct and dynamic retargeting ads to drive awareness, engagement, and re-engagement with current, potential, and lapsed customers. Run across a white-list of publishers or just on the publisher of your choice with your own assets, product feed, or native placements.
Video
Stay top of mind across platforms, screens, and devices through cross-channel video advertising campaigns aimed at driving awareness, intent, and conversions. Drive awareness at scale while optimizing for your KPIs by delivering rich media and brand storytelling to the right audiences in the right context with a combination of audience targeting based on demographics, psychographics, search and viewing behavior, and likelihood of conversion.
Affiliate
Incentivize sales and exposure with affiliate partners through a trackable conversions with a performance-based payment structure. We’ll get your affiliate program up and running and continually manage its success. This includes implementing technology, analyzing and optimizing campaigns, and most importantly recruiting, acquiring and managing publishers.
Native
Get your story in front of an engaged audience by utilizing publisher-created content to amplify your message through a distinct, respected editorial lens. Let Lab Partner introduce you to esteemed publishers with a proven track record of creating beautiful content with high audience engagement, to reach new audiences while staying faithful to your brand message.
Influencer
Work with brand-aligned KOL’s (Key Opinion Leaders) to act as the face, voice, and sales person of your brand, amplifying your message to a captive audience. Lab Partner works one-on-one with influencers and through influencer agencies, taking a data-first, brand-focused approach to influencer selection and activations.